If you want to make a part time job or career out of photography, it’s easier that you might think. Portrait photography is in high demand in almost every city in the nation and it doesn’t take much to build a working studio in your home. The best thing about starting with portrait photography is that you don’t have to buy a lot of equipment at first- you can instead add equipment as your business grows. Heres how to take the first steps:
Set Up Your Photo Studio
There are a few things that you should pick up before attempting professional portrait photography. Obviously you’ll need a camera (digital is best for a home studio since editing is instant, easy, and inexpensive), but you’re also going to need a tripod, a basic light setup, and some sort of light reflector. Much of this equipment can be purchased either used or at low cost for entry level quality or you can improvise if you’re short on cash. It would also be helpful if you can get a laptop with some photo editing software as the portability of a laptop will come in handy.
Additionally, youll need some working space. An extra room, garage, or living room can usually fit everything you need. Windows can provide natural light, white walls can act as natural reflectors and different colors of bed sheets can act as backgrounds.
Setting Up the Business
If you’re serious about making portrait photography into a business you’ll need to treat it that way. You should consider getting some basic small business accounting software like Quickbooks for invoicing and tracking payments before your first client. It is essential that you track your income so you can identify possible problems with your pricing and plan for paying taxes on your services.
Its also a great idea to build a website for your new business with an online portfolio. With so many people using the internet to find services, an online presence is important for growing a new business. You can either build a simple site yourself or hire it out inexpensively at websites like Elance. Make sure it has your contact information!
Finally, think of ways to set your portrait photography studio apart from the rest. If you want to get a competitive edge, try focusing on a specific photography niche. For instance, people are willing to pay more for photographs of their pets or children, and if you specialize in one of those fields youll have less competition to contend with.
Once you have the studio set up, the cash flow handled, and a strategy for the business, you should be ready to take the plunge into professional portrait photography. If you use effective word of mouth marketing and some other forms of advertising, there is no measuring the potential a small studio could have. And remember, if you give your clients excellent photographs, no one will remember that you used bed sheets as backdrops!